Patients identified
148,320
↑ 12% vs prior period
Active segments
24
6 updated today
High-intent signals
38,104
↑ 8% vs prior period
Active campaigns
11
3 running now
Top intent segments
All specialties · all markets
Active audience segments
Matched to current filters
| Segment name | Status | Size | Channel |
|---|
Patient journey funnel
All specialties · all markets · all intent stages
AI engagement & appointment driver
Personalized strategies based on your current intent data
Email campaign ideas
Ad copy suggestions
Appointment drivers
Retargeting sequences
Build a new segment
Segment name
Specialty / service line
Market / location
Intent stage
Awareness
Active research
High intent
Appointment ready
Condition / procedure keywords
Age range
AI segment recommendation
Claude AI Fill in the fields above and click "Generate AI recommendation" to get a custom segment strategy.
Segment preview
High intentEstimated reach
24,180
Cardiology · Select a market · High intent
Intent signal breakdown
Condition search
92%
Provider research
78%
Insurance lookup
61%
Location proximity
85%
Recommended channels
Meta AdsGoogle DisplayDirect mailProgrammatic
Saved segments
24 total| Name | Market | Size | Intent |
|---|---|---|---|
| TAVR candidates 45–75 | Chicago, IL | 4,210 | High |
| Joint replacement seekers | Minneapolis, MN | 11,830 | High |
| Mammography overdue | Sioux Falls, SD | 8,440 | Med |
| GLP-1 medication interest | Dallas, TX | 19,200 | High |
| Colonoscopy due 50+ | Denver, CO | 14,100 | Med |
Total profiles identified
148,320
↑ 12% vs prior period
Enriched contacts
112,880
76% match rate
High-intent personas
38,104
↑ 8% vs prior period
Appointment-ready
17,800
Ready to book now
Patient personas
Behavioral archetypes matched to current filters
Patient audience profiles
Detailed demographic & behavioral data
Intent signal library
All specialties · All markets
Channel performance & budget allocation
All specialties · All markets · Last 30 days
Last 30 days
Market signals influencing patient intent. Showing: all specialties · all markets — click Analyze my market to personalize.
Environmental
Allergy season surge — Pollen counts 40% above baseline in Midwest. Allergy, ENT, and pulmonology intent elevated through June.
Air quality events — Wildfire smoke index affecting Western metros. Respiratory care searches up 28% in Denver and Phoenix.
Heat advisory — Summer temps driving heat-related ED visits. Cardiology and nephrology patients at higher dehydration risk.
Allergy ↑38%Pulmonology ↑22%Nephrology ↑14%
Financial
Open enrollment cycle — New insurance coverage activated Jan 1. Patients with new deductibles seeking elective procedures before year-end reset.
GLP-1 cost concerns — Out-of-pocket Ozempic/Wegovy costs driving bariatric surgery interest as a permanent alternative.
HSA deadline pressure — Q4 HSA spend-down driving elective procedure bookings. Orthopedics and ophthalmology see annual Q4 spike.
Bariatric ↑31%Orthopedics ↑19%Ophthalmology ↑17%
Cultural & social
Mental health destigmatization — Social media normalization driving 41% YoY growth in behavioral health searches among 25–45 cohort.
Weight loss culture shift — GLP-1 social media saturation increasing bariatric and endocrinology awareness across all demographics.
Aging population — Baby Boomer peak aging into Medicare. Joint replacement, cardiac, and oncology intent surging in 62–72 age band.
Behavioral ↑41%Endo ↑26%Cardiology ↑18%
Regulatory & policy
Medicare Advantage changes — 2025 prior auth rule tightening. Patients seeking care before restrictions activate are booking faster.
Surprise billing protections — No Surprises Act awareness increasing patient willingness to seek out-of-network specialists.
Telehealth parity laws — State-level expansions driving virtual mental health and primary care demand in rural markets.
Policy monitorQ3 review
Technological
AI symptom checkers — ChatGPT and AI health tools driving more informed patients who arrive with specific procedure requests.
Wearable health data — Apple Watch AFib detection driving a measurable cardiology referral spike — up 23% since Series 9 launch.
Online scheduling adoption — 67% of patients under 55 now prefer online booking. Providers without it lose high-intent patients to competitors.
Cardiology ↑23%Primary care ↑15%Telehealth ↑44%
Seasonal & epidemiological
Summer sports injuries — Youth sports season peak driving orthopedics and sports medicine intent through August.
Preventive care season — Annual wellness visit intent peaks May–July as patients act on spring health resolutions.
Back-to-school vaccines — Pediatrics and family medicine intent surging in July–August ahead of school requirements.
Orthopedics ↑27%Pediatrics ↑33%Primary ↑21%
AI market intelligence
Trends specific to your selected specialty and market
Select a specialty and market in the filter bar above, then click "Analyze my market" for AI-powered trend intelligence specific to your segment.
Campaign questionnaire
Fill in your details — AI will build a custom strategy
Health system / practice name
Website URL
Primary specialty
Target market
Monthly marketing budget
Campaign duration
Primary campaign goal
New patient appointments
Brand awareness
Procedure volume
Re-engage lapsed patients
Referral growth
Market expansion
Target patient demographics
Adults 45–65
Seniors 65+
Adults 25–44
Parents / families
Medicare patients
Commercial insurance
Preferred activation channels
Meta / Facebook Ads
Google Search Ads
Email marketing
Programmatic display
Connected TV
Direct mail
SEO / content
Reputation management
Key differentiators / selling points
Current challenges
Target appointment volume (monthly)
Your strategy will appear here
Complete the questionnaire and click "Generate" to receive a custom patient acquisition strategy with AI-generated content ready to use.
Referring physicians identified in your target market. Updated based on specialty and location filters.
Showing: All specialties · All markets
Referring physicians identified
142
In target market
High-opportunity targets
38
Not yet engaged
Est. referral potential
420
New patients/month
Avg. relationship score
62
Out of 100
AI referral outreach strategy
Select a physician or click "AI outreach strategy" to generate
Outreach email
Call script
Lunch & learn pitch
Value proposition
Referral growth playbook
Lunch & Learn Program
Host monthly CME-eligible education sessions at referring practices. Focus on your latest outcomes data and new procedure capabilities. Cover food and provide take-away clinical reference cards.
Same-Day Referral Response
Guarantee same-day response to all referral calls with a dedicated referral coordinator line. PCPs value speed and reliability above all else. Track and report response times back to partners monthly.
Shared Patient Reports
Send structured consult summaries back to referring physicians within 48 hours. Include follow-up care recommendations. This closes the loop and builds trust that results in repeat referrals.
Referral Partner Recognition
Recognize top referring physicians quarterly with personalized thank-you communications, outcomes data showing the impact of their referrals, and exclusive early access to new service lines or technology.